Hi @brando90,
Great responses so far from @mmistakes and @chrisrhymes. I’d like to add, if I may.
I do SEO work on a regular basis for my clients. I used to write web crawlers based on Standford algorithms (Google’s predecessor) when I worked for Oracle in a previous life. I don’t advertise that I do SEO work because I think genuine SEO experts are far and few between. But, I digress.
Here’s a piece that I share with my clients (and everyone). It’s freely available (no paywall or log in required). I list some tips that helped my passion project site land on #1 Google SERP 1 in two months (or less) for my target keyword phrase. And, it’s still top slot on SERP 1 after three years.
Have fun! 
P.S. Choose your keywords wisely. I.e. A nice mix of head and long tail phrases that have a healthy competition (not too high or too low) and are relative to your site of course. Make sure your site is faster than the prevailing average load times (7.3 s according to GTMetrix). Make friends with GTMetrix and Google’s PageSpeed Insights.