Plugin help: Markdown in string processed by plugin not being rendered

[ashmaroli]

@BorisAnthony

If I understand correctly, my plugin is generating HTML… and kramdown just ignores stuff that is between html tags? Unless one sets the markdown="span" flag explicitly?

Yes, that is correct.
And it is not always markdown="span". According to the documentation I linked to previously, even markdown="block" may be used based on the use-case.