This site is an experiment. We operate a number of websites in the UK personal finance space. Others are largely based on Wordpress but we know that 1) In many cases we don’t need all the bells and whistles, and 2) Wordpress sites can be dreadfully slow. With Google now placing more emphasis on speed, and with 80% of our traffic coming from mobile we wanted to see the effect of a lean, mean website on potential natural search rankings. A site where speed is not a constraint on potentially good ranking if links emerge, as we hope they do.
We knew nothing of Jekyll - we simply posted a job for a fast website, and we had a pitch based on the Jekyll platform. Well, we’re astonished with the speed that’s been achieved. The site is truly leading-edge in the finance vertical. We’re excited to see what we can achieve. We’ll keep you posted.
Update: We’ve written about the merits of Jekyll at https://www.linkedin.com/pulse/fast-alternative-wordpress-david-silverman/ and will be writing a much more extensive article about static site generators vs WP shortly for publication on an appropriate website. If you’d like me to write it for your site please let me know. Thanks.